Background
With 52 years history, Lar became one of the biggests industries in Brazil.
For helping the company increase its exportation revenue and reach new markets,
we developed brand strategy, identity and logo redesign.
Challenge:
The Company's Strategic Plan made clear Lar's goals and evidenciated us how important would be the branding project, carring the mission of potentializing the company's investiments. It was a 7 months work projetc, understanding how the brand was perceived by employees, stakeholders and clients in those different fields.
With 52 years history, Lar became one of the biggests industries in Brazil.
For helping the company increase its exportation revenue and reach new markets,
we developed brand strategy, identity and logo redesign.
Challenge:
The Company's Strategic Plan made clear Lar's goals and evidenciated us how important would be the branding project, carring the mission of potentializing the company's investiments. It was a 7 months work projetc, understanding how the brand was perceived by employees, stakeholders and clients in those different fields.
Solution:
A versatile and dynamic brand identity that would now enable the company
to communicate in a plural way, reaching its different publics.
